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BCC corporate identity

Overview   Process  

Problem: Design new corporate identity for a company providing complex business solutions.

BCC company works with communication services, banks, industrial and transport enterprises, international corporations and other large commercial businesses. It delivers a wide range of complex information, telecommunication, consulting and engineering solutions.


Logo

The corporate identity package developed for BCC, including its divisions and subsidiaries, allows to present business to clients in the highest quality manner.

The logo we designed carries many relevant meanings—it resembles a trampoline, horizon line, roadway, arrow pointer. Some might also say it resembles an airplane.


Divisions and subsidiaries logos feature different color arrows

Release date: October 03 2008

Cast:

art director
Artemy Lebedev
designer
Yevgeny Kazantsev
technical designer
Pavel Shchurok
imposer
Artem Shitov
technologist
Ignat Shametko
editor
Tatyana Devayeva
manager
Alexey Luri


Corporate documents have strict geometric, but brightly colored design.


Folder, envelopes and CD


Logo use guidelines and document design recommendations are provided in the brandbook.


Stillife with BCC business cards, letterheads and brandbook flyleaf





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