Graphic design




Goodwalk



Corporate identity   Website  

Goodwalk corporate identity

Overview   Process  

Task: to create brand name, logo, and corporate identity for a mobile social network.

Goodwalk is a new social network running on iPhones, iPads, and iPods. It connects people based on location. You search for friends neither by high school you went to, nor by the city you were born in, but by one’s current location. The project’s brand name, logo, and corporate identity were designed in our studio.

Logo takes the project’s name quite literally

Monochrome version

Release date: October 13 2011

Cast::

artistic director
Artemy Lebedev
art director
Ludwig Bystronovsky
designer and typesetter
Natasha Baiduzha
copywriter
Alexander Shtefanets
editors
Yekaterina Andreyeva
Alexander Nosikov
project manager
Anastasia Olkhovskaya

Style guidelines have everything needed to handle logo and the rest of the corporate identity elements.

Key pieces—map pins and flags—double as decorative elements
Corporate business card comes in shape of a signature map pin and is printed on heavy stock
Letterhead, envelope, business card, and promotional goods
Corporate typeface and some sample print layouts

Style guidelines on corporate colors



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