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Gosloto corporate identity guidelines (In Russian, PDF, 10 MB)
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Logo Corporate identity Website Terminal interface
Overview Process
Gosloto corporate identity guidelines (In Russian, PDF, 10 MB) Gosloto sellers design guidelines (In Russian, PDF, 4 MB)
Gosloto, the national Russian lottery, offers a variety of games. We created their corporate identity, including outdoor and public transport advertising, drawings tables, and so on. 
Billboard
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Release date: May 06 2010 Cast: artistic director
Artemy Lebedev
art director
Ludwig Bystronovsky
technical designers
Alexander Smetanka
Andrey Gargul Vladimir Zotov type designer
Yelena Novosyolova
metteur-en-pages
Zhdan Filippov
typesetters
Anna Golovina
Iskander Mukhamadeyev copywriter
Philipp Shprints
editor
Yekaterina Andreyeva
manager
Alexei Luri
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We devised and described the rules for making all sorts of flyers and posters.
For business cards we prepared a few designs to choose from.
Naturally, we created templates for various business documents.
To complete the package we designed corporate gifts including cheerful bags and funny T-shirts.
The guidelines are pulled together into a brandbook.
For those who are going to be selling Gosloto lottery tickets there are special sellers design guidelines.
Let the red ribbon be a symbol of good fortune.
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