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“The Form of the Book” by Jan Tschichold in paperback

 Chapter “On Typography” (pages 18–30 from the book, PDF, 330 KB)

Problem: Publish “The Form of the Book” in paperback.

Jan Tschichold (1902–1974) is a reputed European typographer. Very few of those who write about typography and book design (and they are few to start with) can get their message across and share their knowledge as explicitly as Tschichold. He had worked in publishing for over forty year. Having started with discarding outdated ideas, he achieved a lot and educated several generations of book designers. Tschichold himself designed an impressive number of Swiss and British books.

Published in paperback, the book is to become available to a larger audience. Mistakes and typos found in the first edition have been corrected along the way.


Paperback version

“The Form of the Book” is a collection of Tschichold’s major essays, not only those where he condemns typographic ignorance of the time. This work explains why so many publications appear wretched in terms of design. It also teaches to truly appreciate rare, exceptionally well designed volumes. This makes “The Form of the Book” a must-read for any typographer, publisher, designer, or anyone who cares about books.


Vladimir Efimov, the expert editor for this edition, is an outstanding type designer, Paratype’s chief artist, a lecturer and author of many books and articles on typefaces, who has made great contribution to popularizing typographic design.

Release date: 13.11.2009

Cast:

art director
Artemy Lebedev
metteur-en-pages
Sergei Fyodorov
imposer
Zhdan Filippov
technologist
Ignat Shametko
translator
Yekaterina Shklovskaya-Kordi
chief editor
Yekaterina Andreyeva
editor

expert editor
Vladimir Yefimov
corrector
Yelena Migalina
production manager
Karina Ratiani
author
Jan Tschichold


Pages 2–3

Pages 62–63

Pages 98–99

Pages 122–123


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