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    Winston retail outlet interior concept

    Overview   Process  

    Task: to design a retail outlet interior without using the logo.

    In exchange to favorable placement of its products, JTI provides tobacco shops with furniture and equipment. The Studio designed an interior customers will enjoy to be in. The main design element is the reimagined grapheme from the Winston logo.

    jti winston w

    Release date: November 29 2011

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ilya Mikhaylov
    architectores
    Nikita Barinov
    Pavel Leontev
    project manager
    Aleksandra Zyuzina
    Art. Lebedev Studio would like to thank Zhdan Parfenov for his assistance with the project
    jti winston sideview
    Stand-alone retail outlet

    Layouts of premises of different sizes:

    jti winston plan 100
    100 m²
    jti winston plan 70
    70 m²
    jti winston plan 50
    50 m²

    The stand features a promo section for Winston cigarettes

    jti winston stellazh front
    Promo section layout replicates the pack design

    Point-of-sale terminals are equipped with touchscreens.

    jti winston cassa terminal
    The shape of the terminal’s corners is similar to the shape of the pack

    jti winston cassa showcase
    Checkout counter has a glass display case for accompanying goods

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    511 Avenue of the Americas, New York, USA, NY 10011
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