Koltso Urala Bank corporate identity

Overview   Process  

Problem: Create a logo and develope a corporate identity package.

Koltso Urala, which means the ring of the Urals in Russian, is the name of one of the first commercial banks in Sverdlovskaya Oblast. Its two-digit license number 65 tells a lot to the industry professionals—there are only ten such banks left in the country. The launch of the new corporate identity is to coincide with the bank’s entering the retail banking market.

Logo

Release date: September 27 2010

Cast:

art director
Artemy Lebedev
designer
Evgeny Zorin
type designer
Elena Novoselova
imposer
Svetlana Kartashevskaya
visualizers
Vladimir Pavlenko
Anton Verevkin
editor
Aleksandr Nosikov
manager
Anastasia Olkhovskaya

The design is smart and clean, and uses recognizable folk symbols of the Urals: a lizard, malachite and gold.

Complete set of corporate papers

Logo in black and white and against a background of corporate green

Just one of the many ways to use the corporate pattern




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