Megacard campaign identity

Task:	To design the Megacard's visual identity.

Megacard is a new project by mall Mega. Shop with this card and earn points, redeemable at all Megas. In our studio we've created a mega design for this card.

Brief overview of the card advantages (shown when pointed at with a cursor)

Card's logo depicts a card.

Full color and “light” black and white version of the logo

Release date: December 06 2010

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bystronovsky

designer

Vladimir Zotov

illustrators

Yana Moskalyuk
Yegor Zhgun

type designer

Yelena Novosyolova

editors

Anna Kukina
Yekaterina Andreyeva

project manager

Marina Tolstokorova

You get this booklet together with your new card.

“What is Megacard” spread

“Using your card and collecting points” spread

To support the campaign, we have also prepared templates for flyers, designed office interiors, drew pictures of all things shopping, and came up with some cool freebies.

Flyer template

Joyful card holder with Megacard shopping bags

This promo car air freshener has all you need, simply black out the rest with a marker. Your options read in Russian “I am MEGA: sexy, attractive, successful, handsome, pretty, sly, gentle, caring, smart, fun”