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Graphic design




Mooqla



Site   Corporate identity   Box  

Mooqla corporate identity

Problem: Create a new world for kids, grownups, and collectors.

Designer dolls by Polina Voloshina are now on sale under the Mooqla trademark. Delicate toy teenage girls dressed to kill are hand-made from head to toe.


Logo and name

According to a legend, these are the girls from affluent families, living in the mysterious Millwer-Oaks closed boarding school.


Letterhead, folder, business cards, and envelope

Release date: 23.09.2006

Cast:

art director
Artemy Lebedev
designers
Ludwig Bystronovsky
Stanislav Akinfin
copywriters
Linor Goralik
Yuri Shvetsov
photographers
Stanislav Sabirov
Anna Ponomaryova
Dmitry Ivaikin
Mark Kozhura
Anna Aranovskaya
metteur-en-pages
Sergei Fyodorov
type designer
Vera Evstafieva
translator
Ilya Grigoriev
editor
Tatyana Devayeva
manager
Maria Zayakina

Art. Lebedev Studio would like to thank Polina Voloshina for her contribution to work on the project


Booklet

The studio proposed the brand name, created the logo, took pictures of the first series of dolls, designed the boxes, labels, and a booklet with incredible and a little sinister stories—a story per girl.




© 1995–2008 Art. Lebedev Studio