Overview Process
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The typeface is suitable for writing banner headlines, catalog articles, navigation signs and text on the pages of M.Video corporate website. The calm and inconspicuous face includes four styles: regular, light, bold and bold condensed. Broad proportions, sharp endings of certain characters and considerable difference between the height of capital letters and ascenders give this new typeface a special character. It becomes more evident in larger sizes and improves legibility in smaller ones.
The typeface is created exclusively for internal company use
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The new face pleases the visitors of the M.Video store 24/7
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Release date: February 12 2013 Cast: art director
secret adviser
designers
consultant
project manager
The studio wishes to thank Gayane Bagdasaryan for her help with hinting and programming of the typeface |