Logo and visual identity for Pioneer-Optic

Overview Process

Task:	to develop a logo and visual identity for an eyewear distributor.

Pioneer-Optic is a wholesaler offering a wide range of high-quality eyewear—from designer pieces to moderately-priced items. The logo and visual identity capturing the essence of the brand were developed at the studio.

Smart logo

Release date: December 22 2014

Cast:

art director

Artemy Lebedev

designer

Lelya Le

typesetter

Ksenia Erulevich

chief typesetter

Iskander Mukhamadeev

typesetter

Anna Balabas

photographers

Anastasia Pakosh
Jenia Filatova

editors

Katerina Andreeva
Anna Potapkina

project manager

Olga Kallaur

The logo is made up of two letters: a square П wearing round glasses and a round O in square glasses. The characters symbolize both the company’s clients in need of vision correction and expert opticians.

Business documents

The frames form a light and expressive pattern used for decorating business documents. The rules for using the logo, pattern, corporate colors and typefaces are described in the guidebook.

Pages on the corporate pattern

Pages on corporate colors

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