Pragmatic corporate identity

Task:	To design a corporate identity for the office supplies vendor.

For over 10 years Pragmatic Express provides businesses with office supplies, equipment, and other goodies for normal functioning. Presently, the company starts manufacturing products under its own brand name, hence the need for an up-to-date corporate identity. We’ve created the Pragmatic logo, visual identity, and slogan.

Logo

Logo with slogan

During the design process Pragmatic Express got shortened to a brief Pragmatic, which is exactly what all business partners call the company, anyway.

Release date: February 10 2011

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bystronovsky

designer

Vladimir Pavlenko

metteur-en-pages

Sergei Fyodorov

typesetters

Anna Golovina
Vladimir Zotov

type designer

Taisiya Lushenko

editors

Sergei Rublev
Yekaterina Andreyeva

photographer

Anna Ponomaryova

project managers

Marina Tolstokorova
Alexei Luri
Pavel Merkulov

Set of corporate stationery

The type helps the new visual identity to be easily recognized as Pragmatic's.

Logo with a text block

Corporate identity manual includes guidelines to insure consistency in the use of the logo, typefaces, colors, and stationery layouts, as well as product designs.