Reaton corporate identity

Problem:	Create a new logo, corporate identity, and a brandbook of one of Latvia’s largest companies with diversified activities.

Major logo

Established in 1988, Reaton is one of Latvia’s biggest companies specializing in manufacturing and sale of high-quality food products, wholesale and retail trade of construction and finishing materials.

Logos of company divisions with color coding in three languages

The new logo features a square with the letter R—a play on the Ž sign and the first letter of the company name

Slogan in Latvian and Russian

Letterhead, business card, and envelope

Outdoor advertising

Release date: 26.01.2006

Cast:

art director

Artemy Lebedev

designer

Anton Schnaider

type designer

Vera Evstafieva

penman

Andrij Shevchenko

imposer

Alexander Shprints

editor

Tatyana Devayeva

manager

Svetlana Kalinnikova
Liza Avdeyeva

Sign

In 2002 we coined the names and created the corporate identity, navigation, and exteriors of the mc² retail center and the Gastronome store in Riga, both owned by Reaton