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Reaton corporate identity

Overview   Clone  

Problem: Create a new logo, corporate identity, and a brandbook of one of Latvia’s largest companies with diversified activities.

Major logo

Established in 1988, Reaton is one of Latvia’s biggest companies specializing in manufacturing and sale of high-quality food products, wholesale and retail trade of construction and finishing materials.


Logos of company divisions with color coding in three languages


The new logo features a square with the letter R—a play on the ® sign and the first letter of the company name


Slogan in Latvian and Russian

Letterhead, business card, and envelope


Outdoor advertising

Release date: January 26 2006

Cast:

art director
designer
type designer
penman
imposer
editor
manager


Sign




In 2002 we coined the names and created the corporate identity, navigation, and exteriors of the mc² retail center and the Gastronome store in Riga, both owned by Reaton


Brandbook pages


Design of corporate transport vehicles

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