Corporate identity for Russian North vodka

Task:	to design a corporate identity for vodka

Russian North is a new brand of vodka coming in three flavors: Classic, Cranberry, and Taiga. We’ve created the brand name, developed the logo, visual identity, and bottle designs.

Logo is adorned with traditional northern motifs

A supporting role in style-building is assigned to a compass with an arrow permanently pointing to the Russian North

Release date: November 10 2011

Cast:

artistic director

Artemy Lebedev

art director

Timur Burbayev

designers

Vladimir Zotov
Vladimir Pavlenko

technical designers

Maksim Pomerantsev
Olga Pozharova

typesetter

Iskander Mukhamadeyev
Anna Golovina

type designers

Yelena Novosyolova
Nikita Kanarev

illustrators

Marina Novikova
Oleg Tischenkov

copywriters

Philipp Shprints
Tatyana Devayeva

editor

Alexander Nosikov

photographer

Yevgenia Filatova

project managers

Vladislav Kalkayev
Alexei Luri

Each flavor gets its own color.

Color-coded flavors

Front and back labels are frosted with corporate pattern

To cork up the chill we frosted the cap with the same “iced window” pattern

The style handbook contains all the necessary guidelines for the use of the new corporate identity.

Pages from the style handbook describing the proper use of corporate colors

The original idea behind the Russian North bottle is in its unconventional facets refracting the light. The bottom is embossed with a compass to protect you from knock-offs. The “frosted window” pattern shimmers from the inside of the bottle out, making Russian North stand out on store shelves as in its private spotlight.

The bottle design truly shines thanks to all the style elements playing together