S7 Airlines poster

Problem:	Think of an original poster for S7’s corporate newspaper to let the airline’s employees get the major idea of the updated brand.

Siberia Airlines has changed its name to S7, shedding the old corporate identity and repainting its jets lime green. Additionally, the airline has embraced new values: utility, brightness, affability.

The A1 poster shows that employees’ attitude towards their company has grown from appreciation to love.

A cracking slogan based on proposed variants was coined by S7.

The shooting session was held at the Domodedovo airport.

Release date: 29.11.2005

Cast:

art director

Artemy Lebedev

designer

Daniil Sergeyev

copywriter

Yuri Shvetsov

photographer

Yelena Savina

technologist

Alexander Romanovsky

manager

Yevgeniya Mironova

Art. Lebedev Studio would like to thank Sergey Yasnetsky for his help in organizing the shooting session