Graphic design



TransCreditBank payroll cards

Overview   Process  

Task: to make a payroll card and welcome package attractive to railroad workers.

TransCreditBank was founded in 1992 and is among the top twenty banks by assets. To improve customer care the bank decided to issue payroll cards, assigning our studio to design them.

The most “expensive” of three cards—the golden one

Release date: July 01 2011

Cast:

art director
Artemy Lebedev
designers
Iskander Mukhamadeyev
Yekaterina Poltorak
Vladimir Zotov
illustrators
Yana Moskalyuk
Masha Menshikova
type designer
Yelena Novosyolova
typesetters
Nikita Kanarev
Svetlana Kartashevskaya
visualization
Philipp Gorbachev
packaging engineer
Svetlana Gvozdeva
editor
Anna Kukina
project managers
Alena Kitabova
Anastasia Olkhovskaya
Alexei Luri

The cards are adorned with guilloche pattern. A running train pays respect to the bank's partnership with Russian Railways.

Card package for “Gold” and “Classic” programs


“Electron” card package


Each card comes in an envelope with instructions how to activate and use it plus a flyer with the bank's branches.

Brochure
Unfolding the flyer



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