Art. Lebedev Studio

Worldwide Store

2004 2005 2006 2007 2008 2009

Theatre Web 2009 festival identity

Overview Process

Problem:	Deliver some Gogol.

The 6th Theatre Web festival allowed spectators in Novosibirsk, Tomsk, Khabarovsk, Yekaterinburg and Perm to see Moscow and St. Petersburg theatre performances in their cities. The rest of theatre-lovers could traditionally watch productions online at Cultu.Ru.

Celebrating Gogol’s 200th anniversary, this year many theatres staged his works.

The logo with six staring Gogols

Other identity elements got ‘Gogolized’ too.

Regular Cultu.Ru logo on the left, ‘Gogolized’ logo in the middle, and the famous face in digital style

Release date: 22.10.2009

Cast:

art director

Ludwig Bystronovsky

designers

Andrey Zubrilov
Anton Schnaider
Vladimir Zotov
Konstantin Dolzhenko

uber-designer

Zhdan Filippov

illustrator

Yegor Zhgun

technologist

Dmitry Bezverkhy

editor

Yekaterina Andreyeva

managers

Igor Ovchinnikov
Natalia Atyaksheva
Alexei Luri

As always, we designed the festival invitations-tickets-envelopes.

Invitations with two text versions: Gogol-style and normal

As always, we created letterheads and flyers.

Letterhead and flyer

We released a new lot of shirts and bags.

Exclamation bag and digital-Slavic design tee

And we produced yet another booklet.

Booklet cover

Booklet in PDF format (2.2 MB)

It was well after midnight when everything was done.

Just to catch your attention

And the poster, of course.

Gogol rules!

Came out impressive.

E-mail:

© 1995–2009