Matiz booklet

This is the second time that three-dimensional graphics were used in Russia to make advertising photos of the existing automobile (the first time it was Matiz images made by the studio for outdoor advertising).

A substantial part of the images was included in this booklet whose primary task in drawing potential buyers’ attention, telling them the full truth about the car’s infinitely enticing features and showing pictures filled with the images of love.

Matiz was set by Art. Lebedev Studio designers in a city, in the country, on a highway and in a pavilion. To save time, the car interior was photographed.

Bonus track: a photo that wasn’t included in the booklet.

Release date: 24.12.2004

Cast:

art director

Artemy Lebedev

visualizers

Nikolai Vershinin
Igor Shmelyov
Chief Officer

modelers

Alexey Zalata
Vladimir Sinelnikov
Noel Senac

photographers

Ilya Mikhailov
Anton Yarusov

designer

Sergey Fyodorov

editor

Olga Yekaterincheva

managers

Yekaterina Bereziy
Tatyana Mitusova

Visualizer Nikolay Vershinin with a black reflector in hands while shooting the Matiz rear light in the backyard of Art. Lebedev Studio (August 2004). The photos of the car’s external parts were used to analyze highlights and reflexes

Photo

Rendered image