The making of Valikus paint roller

Examining prior achievements in this sphere. Drawing flowers sparsely to make it easy to align the strokes.

Art director: Nope.

We want it to have a Russian motif. Looking at old Russian printed fabrics.

Again not what we need. It has to be both simple and complex at the same time. Taking five-petal flowers and drawing them in various ways.

That we like! Converting it to vector and trying to align with different shift which is unavoidable in real life.

Sending the roller to production and using the design to create a new pattern by adding various effects.

Now the packaging.

Coming up with a couple of ideas.

Assembling a mock-up.

The art director asks to look for other options.

Meanwhile, the internship of the designer working on the packaging ends and she returns to France. Another designer picks up the work.

Finding ways to make it better.

Doesn’t look good. Also, the painter is left-handed.

Making the product larger.

Increasing margins in the title.

Proofreading the texts.

Adding a barely noticeable pattern.