Visual Identity   Salts   Shampoos   Deodorants  

Woshi-Woshi cosmetics visual identity

Overview   Process  

Task:

to build up a visual identity for a cosmetics line.

A5 pharmacy chain offers a line of skin and hair care products under its own brand. It includes shower gels, liquid soap, bath salts, deodorants, shampoos, and hair conditioners. The logo for this product line is a monochrome text, especially designed to play up the busy signature pattern.

woshi woshi identity logo
Logo

Release date: February 08 2013

art director
designer
illustrator
typesetter
copywriter
editors
project manager

36-page style handbook covers the use of the logo and other building blocks of the identity.

woshi woshi identity colors
Styleguides pages on the loop pattern

The logo and signature pattern with oriental motifs will compliment packaging of any size and shape.

woshi woshi identity textures
Styleguides pages on the deodorant bottle design

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