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Initially backward Russian alphabet (starting with letter ‘Я’—the first letter in the name of Yandex which also stands for ‘myself’ in Russian) was to appear on T-shirts, but then it was decided to use it on billboards. This made it a central theme of the fall advertisement campaign. 
Russian ABCs
Ukrainian ABCs
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Release date: September 05 2007 Cast: artistic director
Artemy Lebedev
art director
Roma Voroneshski
designers
Zhdan Filippov
Yelena Pershin technologist
Ignat Shametko
manager
Lola Kristallinskaya
Art. Lebedev Studio would like to thank Svetlana Kondrashova for her contribution to the project. |
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