• Graphic design
  • Yandex
  • Advertising campaign for Yandex.Disk

    Overview   Process  

    Task: to advertise a cloud service.

    People use Yandex.Disk to store all kinds of files, even those they do not normally publish in social networks. Here they can easily open them on various devices, explore, download and show them to their friends. Yandex.Disk is a perfect way to exchange lecture notes, drawings, audio recordings of lectures, photographs of fellow students, party videos and other materials vital to every student. Advertising posters are hung in Russian universities.

    An ocean of useful documents

    To attract additional attention to the service, we created a series of teaser ads and banners for the main page of the search engine and its partner websites.

    Works on all devices
    Special versions for different scenarios

    The promotional website created at the studio clearly demonstrates the main advantages of the service and explains how to start using it.

    Release date: October 16 2013

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designer and copywriter
    Ivan Olenkevich
    technical designers
    Ilya Parshukov
    Vitaly Voynov
    Nina Gorbenko
    Ilya Makarenkov
    Lyudmila Lyalina
    Oleg Maykhopar
    photographer
    Denis Vidyakin
    copywriter
    Aleksandr Shtefanets
    project managers
    Evgenia Ezhikova
    Ksenia Kuznetsova
    The studio would like to thank Olga Zarenok and Andrey Novoshinsky for their assistance with the project
    Division of intellectual labor


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