Finme logo

• OverviewProcess
to create a logo for a microfinance service.

Finme is an online service that offers customers to quickly receive a small credit. A dynamic logo symbolizing the attraction of money to the borrower was created at the studio.

Money, come to me!

The Cyrillic version of the logo maintains the soft link between elements of the English logo.

Opening of the guide about the Russian version

To make sure the logo looks well on various advertising media, a graphic effect reflecting the idea of quick and easy replenishment of personal finances was developed.

The logo can be stretched using a simple formula



art director

  • Ludwig Bistronovsky


  • Evgeny Zorin

type designer

  • Ksenia Erulevich

chief typesetter

  • Iskander Mukhamadeev


  • Igor Gorelyshev
  • Regina Krupnova


  • Anna Potapkina

project managers

  • Yulia Nikolaeva
  • Veronika Yankovskaya
  • The studio wishes to thank Aleksei Amitan, Vasili Nikitin and Aleksei Vinichenko for their help with the project
Graphic design  Identities  Banks and financial institutions