Freedom Finance iPhone and Android app mock-ups

• OverviewProcess
Task:
to develop a mobile application for a Kazakhstan stock broker.
Freedom Finance

Free on the App Store

Developed and supported
by the client

Freedom Finance is a Kazakhstan-based brokerage company with Russian roots. They needed a mobile application with plenty of functions, targeted both at professionals and beginners and one that would make the process of conducting transactions simple and accessible.

Ultimately, the application had a modest goal: to draw attention to the Kazakhstan stock market and help it grow in size.

A simple and easy to use application with various levels of complexity was developed for the broker at the studio.

Well thought-out interface

The main problem of all mobile broker applications in the world is being overloaded with functions. The menu has a frightening number of buttons and users need to make several actions only to switch from one screen to another.

In the Freedom Finance app the menu is replaced with a slider that is used to switch between main screens. This saves the user’s time (no longer do they have to carefully read the menu sub-items) and removes the endless nested pages.

Extended search

The search system provides maximum comfort and convenience. Stocks and futures can be searched for not only by their name but also by the company’s line of business.

Searching for “bank” will show stocks of banks and searching for “cars” will reveal stocks of all automotive companies.

Stock sorting

Each trader and investor have their own priority stocks that they watch daily. These stocks can be added to favorites so they can be tracked in a separate tab.

We came up with a convenient mechanism: stocks can be dragged onto favorites with a simple finger swipe. The screen is separated into two parts, favorite stocks at the top and the rest at the bottom. The user can drag a stock symbol from the bottom to the top (and back) and set up the application to their liking in a matter of seconds.

Tap.

Details

The multifunctional graph show price fluctuations at different times. Tapping on any point on the graph shows the price on that day.

The scale of the graph can be adjusted with by pinching while the sliders that appear after a long tap allow to see how the price changed over a period of time.

Changing graphs

With a single tap the traditional linear graph can be replaced with Japanese candlesticks (a special type of graph for professional traders).

Portfolio

The portfolio contains all information about the purchased stocks from their price to the number of shares put up.

Stocks with actively fluctuating prices are highlighted in bold. This is important for traders and allows them to react to changes in time.

Stock screen

The stock screen contains all information necessary to make a decision to buy or sell. Statistics, analytics, combined details about blocks of shares, company profile, everything.

Stock screen

The stock screen contains all information necessary to make a decision to buy or sell. Statistics, analytics, combined details about blocks of shares, company profile, everything.

Transaction history

The detailed table contains date and time of each transaction, number of stocks bought and sold and their final price.

Order book

The order book works in two modes: it can sort orders by price or show best offers first.

Editing data

Quick edit buttons allow to instantly change numeric data.

For example, in a matter of a second you can purchase increase the number of stocks purchased by a hundred, as tapping +100 is much quicker than manually adjusting the number in the order.

When working with large company stocks, this second can cost a lot of money.

Hints

The application warns of possible consequences when users try to go through with risky transactions.

Order sent!

Data adjustment

Quick edit buttons allow to instantly change numeric data.

For example, in a matter of a second you can purchase increase the number of stocks purchased by a hundred, as tapping +100 is much quicker than manually adjusting the number in the order.

When working with large company stocks, this second can cost a lot of money.

Hints

The application warns of possible consequences when users try to go through with risky transactions.

Order sent!

art director

  • Sergey Kulinkovich

designer

  • Pasha Omelekhin

project manager

  • Diana Shamba
Banks and financial institutions  Mobile Apps