The making of Frizbus EVA flying discs

Choosing the colors for the discs and the logo.

Starting to work on the packaging.

We get the idea to make it in the shape of a hand holding a disc.

Nope, it’s technically difficult to make it work. So we keep on looking.

What about a dog that just caught a disc? Choosing dog faces.

At one point we come to realize that a dog holding a soft disc in its teeth doesn’t seem that logical.

Art director: So what. We’ll have toothless dogs.

All right, searching for more cute dog faces.

At this time both the concept and the project designer are changed: we need a practical packaging for a set of flying discs. We decide to make a plastic box.

Art director: The house doesn’t look that good and the stuff at the back can be arranged better.

The stars have always been good to us.

Art director: Better but no.

Adding some sky.

Art director: The star is way too active.

Designer: All right, here are two options to choose from.

Art director: The one with the stack is OK.