Gazprom affiliate companies have identified a lot of new requirements in the time since the first version of the platform was launched. Some of them need to make sure their website looks just like that of the head company. Others want to add banners, links to third-party pages and job openings to the main page. Yet others care the most about the ability to publish videos.
The construction kit developed at the studio helps solve the emerging issues and present each website in a unique way. The result is the required diversity united by a common style.
The new concept was created with all current limitations in mind.
Affiliate companies want their websites to look just like Gazprom’s website.
At the same time, they want to express themselves by publishing different content: photos, videos, banners.
But we don’t know what images they will be uploading to the website.
It’s also unclear how much news they will be publishing.
Well, OK.
The universal solution works for all 86 websites of affiliate companies. The first column on the main page is assembled from building blocks that each company can choose and arrange the way it wants.
How fast a page scrolls depends on the amount of content it has, which is logical: if one part of the page has less material, it will scroll slower. If it has more, it will scroll faster. As a result, there are no unpleasant gaps in the pages.
When viewed on a big screen, the modules are arranged into two columns, while on a mobile device they turn into a slider.
Maintaining a unified structure, the websites look different thanks to weaker links between main design elements.
Companies can change background images and choose banner colors.
If a nice background picture is not yet available, preset colors and patterns can be used. All you need to do is choose.
Gradually, all Gazprom affiliate companies will transition to the new design.
art director
designers
project managers
- The website is managed using Imprimatur I (Java) proprietary technology
- The studio wishes to thank Vyacheslav Loshkarev and Sergei Shemyakin for their help with the project
