Corporate identity elements Packaging Website

The making of the Genotek corporate identity elements

Overview• Process

Starting to look for expressive solutions for the elements of the identity. Playing with dots, letters ACGT, colors of the letters and the background. We initially like every idea we try, but later become inevitably disappointed: either the color is not what we need, or the dots look like they were printed on an old matrix printer, or the pattern is small and noisy, or the result looks out of place, or we simply don’t like it anymore.

First, trying to create a business card.

Next comes the formal letterhead.

Creating a branded folder to hold a letter and a business card.

Starting to work on envelopes.

Finally, putting everything together.