The making of the Prague City Gallery logo

Overview• Process

Studying the history of the Prague City Gallery.

Making the first attempt.

Art director: The first one might work but is unreadable right now. Make some more.

Finding a picture with a house mark on the façade of one of the gallery’s buildings. Making a new attempt.

Art director: Let’s show it to the artistic director.

Artistic director: Let’s finalize the one with the ring. Can you create more variations?


Artistic director: Let’s also show the one with the G-shaped ring.


Artistic director: Number 7 is OK.


Preparing a presentation for the client.

While preparing the presentation, the designer realizes he made a mistake: the building with the ring-shaped house mark was given by the gallery to Prague Museum several years ago.

Going back to one of the previous designs and finalizing it. Creating a new presentation.

Next, sending it to the type designer.

Receiving the art director’s comments and preparing the final version.