The making of the Goodwalk corporate identity

After creating brand name and getting it approved by the customer we move on to drafting. Logo’s main message is how much fun it is walking around city looking for friends.

Choosing legs jointed by a map pin for the main concept. Exploring different ways of doing it.

Need something to visually balance the legs. Drawing a set of arms, which gives the whole image a “W” shape—here we go! Meanwhile, the text portion of the logo is being developed.

Tying all the elements, colors, and strokes weight together.

Selecting two color schemes for the finished design.