Visual Identity   Outdoor Advertisement  

Gorky Park outdoor advertisement

Overview   Process  

Task: to supplement the style of the main Moscow park.

Further developing the previously created Gorky Park corporate identity, a new design for information and advertisement media was created at the studio.


The design of billboards, banners and various signs is based on light and cheerful typography combined with the corporate colors of the park. Standard styles of the Direct typeface are used, as well as a custom style that includes special characters with hidden meaning.

Release date: December 09 2013


artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
Filipp Luschevsky
type designer
Ksenia Erulevich
Yana Moskalyuk
Aleksandr Nosikov
project managers
Anastasia Drozdova
Margarita Mukhmadeeva
Typeface: Direct
Entrance banner

Information sign

Rules for design and layout of all media are assembled in a brief guide.

Opening on entrance banners
Opening on billboards
That very bird

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