Corporate identity   Booklet   Facades   Mill  

The making of the RyazanZernoProdukt mill facade

Overview   Process  

Studying received blueprints and sketching out the building model.

First drafts rejected by the customer.

Preparing a design in the style of finished buildings.

Elaborating the graphics.

Testing different color schemes.

Artwork “Talezh,” “August,” and “Pastel” made the shortlist. Talezh is a geographical name.

The client prefers “August.” Unexpectedly they ask to add their logo to the design. Trying it on the bird's eye view.

Adding space around the logo.

© 1995–2018 Art. Lebedev Studio