Corporate identity   Booklet   Website   Intranet  

“Granatny, 6” booklet

Overview   Process  

Problem: Design an expensive booklet for an expensive residence.

This booklet is meant to show off the alluring beauty of the residential building being constructed in Granaty Pereulok. It is sized 36×45 cm and housed in a box with a CD, manager’s business card and a key to a limited access website.



Booklet cover with gold logo

Release date: October 29 2008

Cast:

art director & designer
Ludwig Bistronovsky
privy councilor
Ilya Mikhaylov
technical designers
Pavel Schurok
Aleksandr Smetanka
Natalya Antsiferova
illustrator
Varvara Akateva
Oleg Tischenkov
visualizers
Evgeny Kazantsev
Pavel Chistyakov
Vasily Dubovoy
Evgeny Shkolnyy
Dmitry Dolgikh
imposer
Rustam Gabbasov
photographers
Aleksandr Popov
Aleksandra Zakharova
architect
Pavel Leontev
package designer
Svetlana Gvozdeva
technologist
Ignat Shametko
copywriter & editor
Tatyana Devaeva
manager
Aleksey Luri

We created a 60-page booklet that included photographs, renders, images and descriptions. It was then handed to the clients, so they could add whatever else they found necessary to encourage a reader’s desire to buy a mansion-like apartment.


Building plan and facilities


A legend about VIP address


Idyllic view of 6 Granatny Pereulok in the near future


The architect is telling readers about the residence


What is where


Magnificent Moscow surrounds


In order to see the booklet, you have to be, or at least be thought to be, a millionaire. It is to be distibuted privately, and no apartments will be available for sale to the public.




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