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Hitek corporate identity

Overview   In actual life  

Problem. Develop a beautiful corporate identity.

Hitek deals in furniture and equipment for hairdressers, beauty salons and solariums. They also provide furnishing design services and arrange master classes.

This silver and gold butterfly with hairpin antennae represents the first letter of the company name, both Cyrillic and Latin
Business docs in corporate colors

In some of the envelopes Hitek’s clients may find glittery silver and gold theme shaped confetti.

Corporate pattern shapies

All corporate identity guidelines are brought together in a bright brandbook.

Release date: June 24 2008


art director
Artemy Lebedev
Andrey Zubrilov
type designer
Elena Novoselova
Zhdan Filippov
Iskander Mukhamadeev
Ignat Shametko
Tatyana Devaeva
Galina Kim
Aleksey Luri
Anna Aranovskaya
Double-page spread about the logo
Double-page spread about corporate colors
Business documentation forms
Corporate envelopes
Double-page spread about catalogs
“An acquaintance of mine thinks Hitek’s rivals’ identities are nowhere near as good. Baaah!”

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