The making of the Hyundai corporate typeface

Overview• Process

Getting materials from the client documenting the problem.

Taking a look at the typeface ourselves. Finding even more oddities. For example, similar Latin and Cyrillic characters have a different outline.

Gathering all the issues. Beginning to make corrections starting with the straight style. Showing to the client.

Fixing the rest of the styles in a similar manner.

The client has doubts about the shape of the breve.

Done. Next up are the narrow styles.

Putting everything together.