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The making of the ice trays

Overview   Packaging   Process   Hi Res  

Warming up by collecting all kinds of ice tray-related concepts.

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The artistic director picks some ideas fed by the studio’s designers into our creative pool Mozg (the Brains).

ice trays process 02

Preparing the blueprints and color charts.

ice trays process 03

Milling some modeling styrofoam molds to cast silicone later.

ice trays process 04

Applying silicone.

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Unmolding it in twenty four hours.

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Suggested colors.

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Prototypes.

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Thinking on the packaging. The first impulse is to write something as an airplane trail.

ice trays packaging process 01

The type designer calligraphs the mold’s title.

ice trays packaging process 02

Trying it on the packaging.

ice trays packaging process 03

Why don’t we use a custom type for each packaging?

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ice trays packaging process 07

Artistic director: No. Only Artemius.

Changing the face and laying out the back panel.

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Drawing a different glass with ice cubes for each packaging.

ice trays packaging process 16

Artistic director: The front panel is reserved for the studio’s name and logo only.

Cleaning up the face. Adding some ice-making tips and pictograms showing the number of ice cubes per load on the back.

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Changing the QR codes, smoothing out minor details, and sending it off to production.


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