Corporate identity   Interface  

Enter.IMB corporate identity

Task: to think up a name, create a logo and corporate identity for IMB Internet bank.

Enter.IMB is a system designed to allow International Moscow Bank customers to manage their accounts on the Internet. The studio created the name, logo, corporate identity, and developed the corporate identity promotion concept.

The corporate sign is based on the stylized Enter key.





Logo variants



Website address in the logo

The logo, corporate colors, decorative graphics, and the general rules for Enter.IMB advertising and information materials are described in concise corporate identity guidelines.


Brandbook

The Enter.IMB promotion concept includes the plan of events, key messages, methods of presentation, ideas of advertising campaigns, the formats of advertising media, and recommendations for mass media selection for each group of the target audience.

Release date: February 22 2006

Cast:

art director
Artemy Lebedev
designer
Aleksey Pelevin
copywriter
Denis Avraamov
advisor
Yulia Solovyova
managers
Svetlana Kalinnikova
Andrey Dyakov





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