Incredo logo and corporate identity

Overview   Process  

Task: to create a logo and a corporate identity for a cosmetics distributor.

Incredo distributes products for beauty salons and individual artists and educates hairdressers and stylists in its own education center. A logo and a corporate identity for the company were created at the studio.

Beauty reflections

The monochrome logo is supplemented with colored bokeh—light spots produced in the out-of-focus parts of an image. The circles can be made of different sizes and colors to create light and cheerful patterns.

Rules for using the elements of Incredo’s corporate style are given in a brief guide.

Release date: August 04 2014


art director
Еrken Kagarov
Anton Zhukov
type designer
Taisiya Lushenko
Jenia Filatova
Aleksandr Nosikov
project managers
Gleb Petrov
Svetlana Kost
Opening on the logo

Opening on using the logo

Opening on corporate colors

Stationery set

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