The making of Incredo logo and corporate identity

Overview   Process  

The client wants to be associated with the best cosmetics brands. Exploring the area, trying to grasp the latest trends in the world of beauty and fashion.

incredo process 01

We need to come up with a text logo that is elegant and laconic yet has an edge. Making first drafts.

incredo process 02

Putting the letters aside for a while and turning the task upside down: trying to find a graphic style first to later supplement it with text.

incredo process 03
incredo process 04

The type designer draws the letters.

incredo process 05

Presenting the results.

incredo process 06

The client chooses the circles. Finalizing the patterns, deciding on the coloring schemes.

incredo process 07
incredo process 08

The strokes of the letters are too thin, adding two more styles for use in different scales.

incredo process 09

Typesetting the media.

incredo process 10
incredo process 11
incredo process 12

Assembling the guide.

incredo process 13
incredo process 14

Order a design...