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Integralus digital watch (concept)

Overview   Process   Hi Res  

Task: to bring an idea to life.

Integralus digital watch has its body double up as a closure.

Keep track of your hours, minutes, and days of the week

Two display segments—one for hours and one for minutes—snap together to lock your watch in place. Each segment has a battery of its own.

The closure is literally a snap to use, fun and convenient

Release date: November 14 2011


artistic director
Artemy Lebedev
art director
Timur Burbaev
Vladimir Pavlenko
industrial designers
Sushi Chao
Zhan-Batist de Konik
Aleksandra Sviridova
Filipp Gorbachev

The body is made of machined aluminum. The elastic band comes in three sizes and uses spring shafts to connect to the body.

Very handy

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