Identity   Pattern  

ISR Trans corporate pattern

Overview   Process  

Task: to refresh a transport company pattern.

ISR Trans specializes in rail transportation of oil and petrochemical products, as well as of coal, gravel, wood and metal. The rolling stock of ISR Trans consists of more than ten thousand tank cars and gondolas. A new lighter pattern was required for use in the design of numerous cargo containers, stationery, advertising and souvenir products and interiors of the company’s offices.

At the core of the ornament are the “transport” lines of the logo

The pattern hints at railroad tracks, motorways and road junctions. The airy drawing can be easily applied to any surface and is instantly recognized from a distance.

Release date: July 31 2014

Cast:

art director
Artemy Lebedev
illustrator
Lizaveta Romantsova
designer
Vladimir Pavlenko
project manager
Svetlana Kost
Corporate container livery




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