Identity   Pattern  

The making of the ISR Trans corporate pattern

Overview   Process  

The existing pattern is too dense. The client asks to create a new one which will also be used on the company’s flag.

Looking at the client’s business area and drawing a field of tank cars.

Nope.

Let’s go in reverse then: asking designer Vladimir to create a sketch of the flag.

Simultaneously creating alternative patterns with different densities and dynamics.

Taking the element for the flag from the best alternatives and demonstrating together with the pattern that was created based on Vladimir’s sketch.

The client chooses the latter.




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