Editions:  Second Third

The New Typography. A Handbook for Modern Designers by Jan Tschichold, third edition

• OverviewProcess

Task:
to republish an important book on typography.

Jan Tschichold’s The New Typography was first published in 1928 in Germany and in a way became a modern typography manifesto. This very thorough and fascinating work studies numerous theories from social criticism and art history to emerging importance of photography in graphic design. On top of this, the author clearly sets very definite guidelines for the printed material design. The final chapters provide practical instructions on preparing everyday documents, down to choosing the paper size and appropriate typefaces combination. The third edition is printed in hardcover without dust jacket.

Title opening

This is the first complete edition in Russian. Few chapters were published earlier in a Soviet magazine Poligraphicheskoye Proizvodstvo (“Printing Industry”), 1929. The introduction to the current edition was written by Vladimir Krichevsky.

Though the standards from the book are out of date and out of use, and the author himself later disowned some of the statements and ideas, The New Typography remains one of the 20th century’s most significant books dedicated to typography and graphic design. This book is essential for graphic designers, type designers, illustrators, typesetters, and others interested in graphic and type design history.

«
The purpose of this book is to show the connections between typography and other types of creativity, to state clearly the principles of typography, and to demand the creation of a contemporary style. The connection between typography and all other fields of creativity, especially architecture, has been accepted in all progressive periods. Today we are witnessing the birth of a new and splendid architecture, which will set its stamp on our period. Anyone who has recognized the deep underlying similarity between typography and architecture and has understood the true nature of new architecture can no longer doubt that the future will belong to the new typography and not the old.»

Excerpt from the chapter chapter “The New World View”

The edition is richly illustrated and can become an invaluable source of information and inspiration for designers, layout artists and visual arts historians.

Pages 80–81

Pages 144–145

Pages 184–185

Pages 192–193

Pages 216–217

The book is laid out and typeset in the style of the original German edition of 1928.


translator

  • Lev Yakubson

art director

  • Artemy Lebedev

chief typesetters

  • Sergey Fedorov
  • Iskander Mukhamadeev

typesetters

  • Svetlana Kartashevskaya
  • Andrey Ushnurtsev

senior editor

  • Katerina Andreeva

editor

  • Nadezhda Moiseeva

proofreaders

  • Elena Migalina
  • Ekaterina Kasimova

production managers

  • Aleksey Strelnikov
  • Svetlana Kalinnikova
  • author

  • Jan Tschichold (1902–1974) was a German typographer, book designer and teacher, who made a major contribution to the development of typography and graphic design of 20th century. During his years in book-making industry Tschichold has designed innumerous German, English, and Swiss publications.

    For his services to the development of the typography art, Tschichold was awarded the Gold Medal of the American Institute of Graphic Arts in New York (the highest award of the US printing industry), awarded the distinction of a Honorary Royal Designer for Industry by the Royal Society of Arts in Great Britain, was elected a Corresponding Member of the German Academy of Arts of Berlin and was awarded the Gutenberg Award (the highest European award for achievements in printing art).

 
  • Made in Latvia
  • Hardcover
  • 244 pages
  • Dimensions: 145×217 mm (5,7″×8,5″)
  • ISBN 978-5-98062-089-9