The making of The Total Package by Thomas Hine

Overview• Process

Getting the translation and the editor’s comments, starting to work on the layout.

In the original edition all pictures were collected in a single color insert in the middle of the book and each picture had an index.

This is the worst possible way to include images in a book: pictures should accompany the text and there should be no legend. Trying to intermix pictures with text, but the editor discards this idea claiming that each opening of the original color insert creates a story with pictures that can’t be broken up. Deciding to keep the original openings but distribute them along the full length of the book based on the contents. Replacing the letter designations with micropreviews in captions.

The art director suggests to pack the book into a foil-like package, which people would need to tear to get to the book. Thinking about the dust cover and the packaging.

Art director: The sketch is OK, but the pattern is horrible. Looks like the back of a drywall sheet. Not something people will want to buy.

More ideas.

Trying to put a large picture on the cover.

Art director: The one with the can is better, but make sure there are more of them, like on covers of other studio’s books.

Trying a simple bright design. And the binding.

Elaborating the sketch before giving the task to the illustrator.

The epochs don’t work that well.

Simultaneously looking at samples of packaging film.

And existing designs.

Pictures in the preview go in batches. Deciding to use the 2+2 color scheme and alternate the colors. This will make it easier to find the previews in the text.

Suggesting to add a three-level foil stamping to the cover to make the cans more tangible.

The illustrator creates patterns for all twelve cans.

The art director doesn’t approve. Redrawing.

Deciding that it might be a good time to refresh covers of all books published at the studio. Sending the idea to the art director.

The art director asks to test it on a series.

We don’t like that the name of the author jumps up and down from one book to the next. Trying to find a way to solve it.

Now heading sizes are different.

Raising the top row, making the title larger.

The picture on the spine continues the top row.

Removing perspective from the cans.

Finalizing, proofreading. Sending the text block, end paper, spine and dust cover for printing. Receiving printed books.

Deciding not to go with additional packaging due to expensive production.