Winston retail outlet interior concept

Overview   Process  

Task: to design a retail outlet interior without using the logo.

In exchange to favorable placement of its products, JTI provides tobacco shops with furniture and equipment. The Studio designed an interior customers will enjoy to be in. The main design element is the reimagined grapheme from the Winston logo.

Release date: November 29 2011

Cast:

artistic director
Artemy Lebedev
art director
Ilya Mikhaylov
architectores
Nikita Barinov
Pavel Leontev
project manager
Aleksandra Zyuzina
Art. Lebedev Studio would like to thank Zhdan Parfenov for his assistance with the project
Stand-alone retail outlet

Layouts of premises of different sizes:

100 m²
70 m²
50 m²

The stand features a promo section for Winston cigarettes

Promo section layout replicates the pack design

Point-of-sale terminals are equipped with touchscreens.

The shape of the terminal’s corners is similar to the shape of the pack

Checkout counter has a glass display case for accompanying goods



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