Just Bank corporate identity

Overview   Process  

Task: to develop a name, logo and visual identity for a bank.

Just Bank is a new privately-owned commercial bank lacking any distinctive features. It is just a bank. The studio developed a name, created a logo, designed a visual identity and described them in a guide book.

The main version of the logo


The black-and-white version

Release date: October 21 2011

Cast:

art director
Artemy Lebedev
designers
Taisiya Lushenko
Aleksandr Bersym
typesetter
Nikita Kanarev
copywriter
Filipp Shprints
editors
Katerina Andreeva
Aleksandr Nosikov
project managers
Anastasia Olkhovskaya
Aleksandra Nikitina

The main features of Just Bank corporate style are simplicity and chastity. The main design elements are the logo and a blank piece of paper.

Pages of the guide book with the examples of badges’ and business cards’ design

The style doesn’t allow for any decoration—for business documents, presentations and promotional materials only white paper should be used.

Pages on business documents

It’s serious








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