Kaliningrad Oblast tourist logo

Overview   Process  

Task: to develop a logo for tourist projects of the Kaliningrad Oblast.

The Kaliningrad Oblast is the westernmost territory of Russia, world famous for its amber production, long sand spits and old German buildings. Until 1945 the region was part of East Prussia and Kaliningrad was known as Königsberg, German for “Royal Mountain,” the name it took after the Royal Castle located in the heart of the city. A tourist logo for the Kaliningrad Oblast was created at the studio.

Russian and English versions of the logo


At the heart of the logo is a crown which for centuries had been featured on all emblems and signs of Königsberg. The red and white color scheme connects the logo with the coat of arms of Altstadt, one of the first urban settlements by the walls of the Royal Castle.

Release date: December 15 2014

Cast:

art director
Artemy Lebedev
designer
Egor Zhgun
type designer
Taisiya Lushenko
calligrapher
Dmitry Lamonov
photographer
Jenia Filatova
project manager
Olga Kallaur
Two-color version of the logo
Altstadt coat of arms


The crown combines several expressive symbols: there are two anchors in the counterform, a tree can be seen in the center, while the side elements resemble sturgeon tails. The images underline the close ties with the sea and the natural wealth of the region.







The contrast of thick and thin strokes in the crown and letters reflects the characteristic local geography: there are two long sand spits in the region separating bays from the Baltic Sea. The logo includes hidden allusions to the most famous sights of the Curonian Spit: loops of calligraphic elements resemble curved pines of the Dancing Forest and the arched strokes in the letter O remind of sand dunes.



 


The Kaliningrad Oblast acronym (KÖ) supplemented in the logo by the umlaut, refers to the Prussian name of the city, Königsberg. The letters are designed in the Gothic style and feature calligraphic elements. Amber appears in the logo in the form of rhombus-shaped dots.



 


The chosen texture underlines the inseparable link of the region to amber extraction.

Amber-colored illustration can fill the logo or serve as a background


If necessary, the logo can be painted in any color or filled with a variety of textures.



All spheres of life

The attractiveness of the Kaliningrad Oblast for tourists is reflected in the slogan “Better many times to see” created in the studio.

Unforgettable sights

The logo looks great on any media, from business documents to public transport.

Rich history

Traveler’s document

Modern city
The insignia

The most important things

Architectural monuments

City services

Holiday events



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