Koh-i-Noor pencils packaging
Czech company Koh-i-Noor, a mastodon of the stationery world, has been producing writing materials since 1790. It’s hard to imagine that there is a single person in Russia who has never held a pencil with the logo-with-dashes or an eraser with the elephant. The founder of the company, Joseph Hardtmuth, is considered one of the fathers of the pencil as we know it today. Koh-i-Noor has been working on the quality of its products for several centuries, now it’s time to think about their beauty. Packages for Koh-i-Noor pencils were lovingly designed at the studio.
For boys
A serious illustration was created where animals hide in an urban landscape
For girls
A magic tree with cats, unicorns, birds and other cute animals
For everybody
The famous elephant now has lighter skin, it became more airy, volumetric and pleasant while remaining recognizable
art director
- Artemy Lebedev
chief typesetter
- Iskander Mukhamadeev
illustrators
- Lizaveta Romantsova
- Yana Moskalyuk
designer and typesetter
- Sofiya Lenarts
visualizer
- Kirill Voronik
secret advisors
- Anna Balabas
- Marina Vorobieva
- Yaroslav Bondarenko
editors
- Anna Potapkina
- Aleksandr Nosikov
project manager
- Tatyana Sharkova