The making of the visual identity for Kuresh Martial Art Crimean Federation

Overview   Process  

Initiating the process.

kuresh process 01

Choosing a general direction and wrestling it down in vector.

kuresh process 02
kuresh process 03
kuresh process 04
kuresh process 05

Studying Crimean Tatar folk motifs.

kuresh process 06

Improving upon it.

kuresh process 07

Pulling our finds together and presenting to the customer.

kuresh process 08

The customer loves it. Full speed ahead. Customizing the studio’s Gross Kunst typeface, custom-tailoring it for the project.

kuresh process 09

Making our color choice.

kuresh process 10

Thinking the monochrome logo through.

kuresh process 11

Pinning down the pins and medals.

kuresh process 12
kuresh process 13

Fashioning the uniform.

kuresh process 14
kuresh process 15

Designing a flag for the Federation.

kuresh process 16
kuresh process 17

Order a design...