Ermenrich is a German brand of first-class construction tools that help people around the world make precise measurements down to the millimeter. We have developed a bold and rugged brand identity along with five packaging options that speak for themselves.
The contrasting combination of black and purple with accent yellow stands out on the shelf or in a catalog, attracting the attention of buyers. The purple glow adds dynamism and makes the black details of the instruments on the black packaging more noticeable.
The strict geometric element in the form of a frame symbolizes, on the one hand, the measurement process, and on the other hand, a clearly defined goal.
