Visual Identity   Website Main Page visual identity

Overview   Process   Real Life  

Task: to fashion a fashionable visual identity. is a Russian company specializing in fashionable apparel and accessories. The oh-so-proper logo and formal visual identity were custom-tailored in our studio.

The full logo version reflects it all

Release date: September 27 2012


art director
Artemy Lebedev
Maryam Nazarova
Aleksandr Shtefanets
type designer
Ksenia Erulevich
Jenia Filatova
Kristina Golubeva
Irina Nazarova
project managers
Irina Ostasheva
Natalya Moskaleva

The visual identity is built around multiple mirror reflections as a symbol of one exercising love and care to one’s self.

The logo dresses for the occasion

Stylish corporate stationery

Wrap it up in style


Increasing the joy of shopping by times

The cars delivering your trendy purchases are elegantly dressed in the signature mirror pattern and sport the signature colors.

The very important cars

Formerly dressed, courteous couriers travel by the corporate automobiles in style.

Your order is delivered

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