Visual Identity Website Main Page
Drawing inspiration from the fashion industry grandeur.
Studying the case in search of a concept.
Designer: A natural beauty with a dark industrial twist: it’s a fashion world, baby. Add all sorts of a closed-door club attributes like Mayan symbols and such.
Art director: Keep going.
Designer: Blue blood.
Art director: Freakish.
Designer: A glamorous gloom of a sort. Say, blue vein-vessels fashioned after “modern” 3D sculpture, projecting from the center of blood circulation—our fashion website—like tree branches. A shot of blue blood available by a VIP-pass only. And those bluish chicks getting half-priced Dolce vein injections. The brands are in our bloodstream.
Art director: I’m not buying into it.
Designer: Let me present to our fashion-aware customers a theme of multiple mirror reflections. An exponentially vip-vip-vip experience. Corporate stationery featuring refraction graphics and multiply reflected models on the website and banners.
Art director: Not bad.
Developing the theme into a full-blown visual identity.
Hand-polishing the corporate typeface’s outlines and seams. All set for the show!
Photo shooting various accessories for the project’s page.
© 19952019 Art. Lebedev Studio